Evolve, Don’t Erase

Just read a WSJ piece pointing out that Berkshire Hathaway website still looks like it’s living in the 90s. I must say it totally works for them. It’s on-brand. No flash. Just substance.

Loyal shareholders love that it hasn’t been modernized to death. But it’s also a good reminder for the rest of us. You don’t have to blow up your brand to keep it relevant. Small, steady upgrades over time can keep you from feeling outdated without alienating the people who already trust you.

It’s like owning a home with real traditional character. You don’t need to gut it and turn it into a modern box. But you can upgrade the bathroom so it actually functions.Legacy is great. Just don’t let it become a time capsule. https://lnkd.in/gvG6nzHz